We are pretty fair at Pretty&Fair, that’s why we created a shoe brand that is 100% fair to people and fair to the planet.

Shopping isn’t only about what you wear, it’s also about where it came from. So wouldn't it be great to wear a brand that helps to build
the world and look fantastic while doing so!

About Us

we create durable shoes that walk comfortable and look great.
so who are we?

We are a Dutch brand, the creator behind PRETTY&FAIR, Alinda van Teeckelenburgh, has worked in the
shoe industry for over 15 years.

Her passion is fashion. She is a true animal lover and vegetarian by heart. While working in shoe business it grew on her that production of shoes is more about price and numbers than about Planet and People.
So Alinda started making fashionable shoes in an ecological and fair manner. Convinced that you can look great AND be good to the world!

We proudly present: PRETTY&FAIR. We hope you enjoy wearing our shoes as much as we enjoy creating them.


Shoes and bags.

The entire collection consists of ecological ingredients. The shoes and bags under the name 'Happy Veggie' are suitable for a vegan lifestyle.

All of our vegan shoes carry the PETA-approved vegan label.



Pretty&Fair is founded in 2016.
We strive to become the most sustainable and ecolocic shoe brand in the world.

Every ingredient that goes into our shoes has been carefully selected to be the most sustainable product available.

Our shoes are made in Portugal in a small family-owned factory, where people work normal hours for a proper salary.

We only use natural rubbers for the soles, our zippers are made of recycled PET bottles, our insoles and contreforts are biodegradable and our glue is on water-base.


If you have any specific questions or would like to receive detailed information about our products used click on the button "HOW IT'S MADE" or "MATERIALS" below. For futher information, please contact us.


coming soon.

With the organic shoe-products of Collonil you can maintain your shoes in an ecological way. Both for the ecological leathers as for the vegan materials.


wet Vegan shoes


To dry out wet shoes, put them in an airy position away from direct heat.
Heat will activate the glues used to hold together the shoes and they may then start to come apart.

facts to illustrate our efforts:

Materials used:

Lining:        50% nylon | 50% polyurethane
               <recyclable, ecologic, odorless,
               <does not contain Chrome 6>

Insoles:       95% cork | 2.5% nylon | 2.5% polyurethane

Soles:         100% rubber <ecologic>

Zippers:       YKK NATULON® Recycled PET-bottles

Glue:          Water based glue <ecologic>

Contreforts:   <biodegradable> <ecologic>



Eco Leather:   100% vegetable tanned leather
               <no chemicals used during tanning>

Eco Nobuck:    100% vegetable tanned leather
               <no chemicals used during tanning>

Happy veggie:

Vegan leather:  100% PU
                <bio-degradable> <does not contain hazardous or nocive substances>

Vegan Nobuck:   60% PA | 40% PU
                <does not contain hazardous or nocive substances> 

Vegan Piton:    58.04% cotton | 41.96% polyester

Textile oreo:   60% nylon | 40% cork

Textile lino:   50% nylon | 50% linen


Our shoe boxes are made of recycled carton. Each box has a  rubber handle, so you can take the box with you without asking for a plastic bag!


All our publicity is printed with a "green" print-company.
We print on 100% recycled FSC® certified paper only.

Trees for all:

We plant a tree for every printing order we make.  



Stories worth sharing


INGAR concept store Fashion | Design | Lifestyle | Entrepreneurs with a vision | crafts, design, handmade, upcycled products, illustrations, art and slow fashion.


EN& has it all, stylish heels, ballerinas and boots. Fashinable shoes that are not harmful to animals or the enviroment; shoes with a bonus. Are you a conscious buyer? Then these shoes will be your cherry on top. Beautiful shoes that will turn heads at any party.

MUD jeans

We believe you can only enjoy life when next generations can enjoy this world too. We make impact by taking the most popular item, a pair of jeans, and produce them in the most sustainable way and recycle them when worn down.

Contact us

Hi there! Thank you for taking an interest in Pretty&Fair.
Feel free to ask us any questions or share your story with us!


We are always on the lookout for great sustainable projects and amazing products!

Office DFF | Tingietersweg 107,
2031 ER Haarlem, The Netherlands
Phone: +31-(0)23-5492145 |
E-mail: |
Chamber of Commerce: DFF bv 58035265